We are delighted to welcome a brand that is younger than our own! The Albion Racing Club concept originated during the summer of 2012, with the ambition to create a spirit that was exciting and relevant for younger drinkers – something which could work equally well neat, or served as a cocktail. It was created by three experienced innovation, branding and design professionals with a collective 30 years drinks industry experience. From inception, Nick Pye, Ben White and Justin Wright spent 18 months developing and refining the brand and product in advance of its UK launch.
A.R.C. is a hand-crafted malt, distilled five times in copper pot stills and then steeped in vanilla pods, raisins and Columbian coffee beans. It is hand-made, bottled and labelled in the UK at an artisan distillery in Cambridgeshire. The resulting liquid is a full-proof spirit (42% abv) that has some of the characteristics of whisky but is smoother, slightly sweeter and far more accessible to non-whisky drinkers.
a-r-c.co.uk
